Over the past four years, Creating the Difference has experienced aggressive growth. This is largely due to the fact that the company focuses on bowling education and products designed to help bowlers. The company has a staff of more than 2000 people and a VIP client group. Recently they launched a bowling ball restoration product called The Clear. This product has been a hit with consumers looking to restore performance to old bowling balls.
With the increasing demands of CtD products, the company has secured a warehouse with retail space to accommodate the rapidly growing business. CEO Ronald Hickland said ” We simply have outgrown all of our current locations.The new warehouse will give us the much needed space to become more efficient and expedite our ability to exceed customer expectations.” The newly acquired space also allows the company to move its current retail bowling store operation. With this acquisition, they will focus on offering new, unique services and experiences to their growing staff.
As a result, CtD partnered with Burr Oak Bowl in Chicago, IL to help CtD Bowling Store employee John John Savoy start his own pro shop business. Ron also stated, “When I was laid off, someone helped me get back on my feet by offering me an opportunity to run a pro shop. Now I get to pay it forward. We were delighted to supply John John with all of the tools needed to start a successful business while working with Burr Oak to provide a win/win for everyone.”
The new pro shop will assume a new name as determined by John John Savoy. He stated, “I have learned a lot and enjoyed my 3 years with CtD. I am truly grateful for the collective opportunity by CtD and Burr Oak Bowl to basically hand me the keys to a successful growing pro shop. I plan to continue to offer the entire CtD product line, and grow the business opportunity given to me.”
Creating the Difference will now have two warehouses. One located in Tennessee to include a retail location and one in Illinois.